Letters from the Avant-Garde

Letters from the Avant-Garde

Ellen Lupton, Elaine Lustig Cohen • Princeton University Press

ISBN-10: 1568980523 · 1997 · 1st Edition

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Completeness 71

Cover quality: good

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This volume examines the intersection of corporate identity and avant-garde aesthetics through the lens of twentieth-century letterheads. By analyzing the stationery designs of prominent modernists, the authors reveal how experimental typography and minimalist layouts transformed routine business correspondence into sophisticated vehicles for visual communication and brand expression.

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